I explain why brands win (or lose) your click.
I'm Ana, a Product Marketing Leader who tests her own thesis. I help B2B SaaS Marketing, Product and Sales leaders ship launches that sales actually adopts and customers actually understand, backed by +15 years of launches, experiments and real numbers.
+35% conversion
My 3 pillars
Three things you can count on, every single day
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I'm passionate about what I do
People tell me it's obvious how much I love this work the moment I start talking about it. That energy goes into every launch, workshop and story.
“The energy. The passion.” Dave Anderson, CMO, PointFive
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Data-driven and customer-obsessed
For real: I start and end my day with numbers. Every message, launch and test starts with how customers actually behave and ends with what moved.
“Strong analytical skills and driven to find the correct solution.” Gary Taylor, VP Digital Experience, Crain
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I get sh*t done
A can-do attitude, all the way. I turn plans into shipped launches and obstacles into the next step.
“She does not get bogged down by obstacles.” Lexi Hayden, Principal Technical Writer, InterSystems
The five
Five things you get with me that you don't get with most PMMs
Plenty of product marketers can write a positioning doc. Here's what's different about how I work.
I test my own thesis
I started in CRO, so messaging doesn't ship on gut feel. Positioning goes into A/B tests, behavioral data and real buyer reactions before it scales.
Launch is mile one
I plan the 90 days after launch day: reading the adoption signals, fixing what didn't land and refueling sales. That's where most of the revenue is decided.
I speak engineer
A BS in Computer Science plus IBM certifications in AI and Data Science means I can sit with product and engineering, get the real “how”, and turn it into value buyers care about.
Stories, not slides
A hook, the twist, the lesson. I build enablement the way I make content, so 250+ sellers actually use it and it shows up in closed deals and QBRs.
I've owned the number
At Crain I owned a subscription portfolio's growth and led a team of 4. I think in pipeline, conversion and ARR, not just in launches shipped.
Things I've built
Launches and programs, with the numbers behind them
Pricing & Messaging Experimentation
Crain Communications · Turned a subscription paywall into a growth loop.
Sales Enablement for 250+ AEs & SCs
Contentsquare · Enablement sellers actually cite in closed deals.
My method
Launch is mile one.
Like a marathon, a launch isn't won at the start line. Mile One is how I run the race: start strong, then use the next 90 days to read the signals, adjust the pace and finish with revenue.
Currently
Going deep on applied AI
Not just prompt tools, but how models and agentic workflows actually work, so I can bring that technical fluency into GTM strategy and testing programs. I also share what I'm learning on social in Brand Tea and Behind the Click, and co-host the Marketing Together podcast.
Let's talk: keynotes, workshops, advisory and brand partnerships.
marketing.anavazquez@outlook.com© 2026 Ana Vazquez. Launch is mile one. See you next click.